In a competitive property rental market, your listing on a property portal serves as the first impression potential tenants have of your property. To ensure your property stands out and attracts high-quality tenants, it is essential to craft rental listings that will highlight your property’s positive features.
Here are some tips on how to make your rental listings more attractive.
1. Write captivating headlines
The headline of your listing needs to grab attention immediately. Use descriptive words to highlight the property’s most attractive features. Here are some examples:
- Rare 3-bedder for rent! Attractive location next to MRT!
- High floor: Enjoy unblocked views of the sea!
- Perfect for families: Near to choice schools!
- Charming downtown studio with great amenities nearby!
2. High-quality photos are a must
High-quality photos are a must if you want your listing to stand out. Clear, well-lit images that showcase each room from different angles will allow potential tenants to visualise staying there. Consider using professional photography, as well as home styling and staging to help your property to look visually stunning.
3. Provide compelling descriptions
Beyond providing basic information such as the size, number of bedrooms and asking price, describe the property’s layout, features, and amenities in more detail. Start with the unit’s best feature that stands out. Use appropriate descriptors such as cozy, tasteful, unique and more.
In addition, your description should communicate the benefits of staying in that particular unit. For example, if the unit has a squarish and spacious layout, this would make it easier for tenants to place their furniture. Or if the unit is a stone’s throw from a popular school, this would make it ideal for families with school-going children.
4. Provide clear and concise details
Be transparent about crucial details such as asking price, lease terms and security deposit, amongst others. When you’re upfront, this saves you time and ensures that you only attract queries from parties who are genuinely interested in the property.
5. Floor plans
Providing a floor plan will allow potential tenants to study the layout and enable them to make informed decisions. If you have an interactive virtual tour, that would be even better as your tenants can then visualise the layout.
6. Offer details about what’s nearby
Include information about the neighbourhood and whether there are attractions, amenities and conveniences nearby. This could include shopping centres, public transport links, parks, schools or hospitals.
7. Provide contact information
Ensure that your contact information is prominently displayed in the listing and that you are available to answer any questions.
8. Highlight a sense of urgency or scarcity
You can also use phrases such as “limited availability” or “in high demand” or “rare” to suggest that this unit is likely to be popular and receive many offers. Of course, those statements should be truthful to maintain your credibility.
In the competitive world of property rentals, crafting an attractive listing is your key to attracting tenants swiftly. So employ these winning strategies for quicker occupancy.