Marketing Co-living Units as a Solution for Corporate Housing

As a co-living operator, you can unlock the potential of the corporate housing market by offering tailored packages, cost savings and flexible options.

Some companies may choose to provide housing for their employees to attract and retain talent, to ease the transition of relocating for work, or to improve employee wellbeing. Offering housing for employees engaged in project-based work also reduces stress and increases the likelihood of a successful assignment.

Co-living operators or co-living landlords can consider marketing their units to this segment of the market. Here are some ways co-living operators can meet the needs of working professionals in the corporate sector.

1. Create customised packages for corporates

Each company has different needs and requirements when it comes to looking after its employees. Co-living operators can develop tailored packages specifically designed to meet those needs after a thorough assessment of what corporates require. These may include negotiated lease terms, bulk booking discounts or amenities that cater to these professionals such as co-working spaces within the co-living facility.

2. Highlight cost savings

Co-living operators should highlight that co-living has the potential to reduce housing expenses for employees. This makes it an attractive option compared to traditional housing solutions on the rental market.

3. Flexibility

For employees who have to frequently travel for business, co-living is an ideal option as it offers the convenience of a home away from home. With wifi, utilities and housekeeping included as part of the package, as well as flexible lease terms, co-living is a highly attractive option for this group of employees.

4. Community and networking

The community aspect of co-living is a great way for employees to connect and bond with each other. Co-living operators can emphasise that communal spaces and co-working spaces within the co-living facility can foster greater collaboration amongst corporate teams.

5. Technology

Co-living operators typically include high-speed wifi in rental packages. With the seamless integration of technology, remote working is no issue in a co-living environment. Co-living operators can highlight these key points to companies seeking to provide corporating accommodation to their employees.

6. Convenience and time savings

The all-inclusive nature of co-living, with its furnished units and shared amenities, saves companies time and effort in setting up and maintaining accommodation for their employees. With maintenance such as aircon servicing included as part of the package, the jobs of HR professionals are made much easier as they can focus on their daily work without having to take time out to attend to such needs.

Conclusion

Co-living landlords can market their units to corporates, presenting their co-living units as a comfortable living solution and compelling option for housing corporate employees.