Own a private condo and wish to rent it out as a co-living space? After you’ve furnished your co-living unit, you’ll need to market it so that you can attract tenants. Here are some tips to help you secure tenants.
1. Get a good property agent
Work with a knowledgeable and reliable property agent who has good contacts and who knows how to help you market your property. The agent should also be able to help you draw up a lease contract which covers all the necessary legal and contractual nitty gritty so that both you and your tenant are protected.
2. Invest in good pictures
A picture says a thousand words, as the saying goes. So, hire a professional photographer to snap those photos you need of your unit for your apartment listings. In short, someone who knows how to deal with lighting, composition, angles and shutter speed to get the best pictures of your unit.
3. Leverage paid ads
Utilise paid ads to reach your target audience (i.e., your ideal tenant profile). Platforms such as Google Ads or Facebook Ads are the most popular as you can create an ad campaign that can be tailored to your preferred audience by defining their ages, locations or interests. So if you want to reach out to a certain demographic such as millennials, make sure you understand what they are looking for so you can fine-tune your ad to appeal to them.
4. List your property
Don’t forget to list your unit on property listing websites such as propertyguru or iproperty. To make your listing standout, make sure you have a detailed and comprehensive rental listing description with the right SEO phrases and as well as professionally-taken photos (see point 2 above).
5. Staging
Staging helps to make your co-living apartment more inviting, spacious and attractive. When you open up your unit for viewing, make a positive impression by adding some nice decorative touches. Something as simple as adding a table runner and placing a vase of fresh flowers on the coffee table can make your unit more appealing.
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